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Exeter Hub: How to help the brain see cancer

Speaker: Dr William Simpson (University of Plymouth)

Breast cancer is detected by radiologists who view mammograms (X-ray images
of the breasts). No matter how sophisticated the imaging equipment used to
create the mammograms, a limiting factor in cancer detection is the visual
system of the radiologist. Therefore, if we can present mammogram images to
the radiologist in a way tailored to the capabilities of the visual system,
we can improve cancer detection. Visual perception is at the very core of
psychology, and a great deal is known about it. I will discuss drawbacks of
current modes of mammogram presentation and how we might improve such
presentation, along with preliminary results.

Dr William Simpson is a Reader in Psychology at University of Plymouth. Dr
Simpson’s expertise is in visual perception, with special interests in
motion perception and the detection of signals in noise. Dr Simpson received
his PhD at the University of Toronto.

Fees and how to book

These are free events and open to everyone including BPS members, students
and the General Public. There is no booking requirement.

Talk starts at 6.30pm


St Olaves Hotel, Mary Arches Street, Exeter, EX4 3AZ
(Their website is:   )


25/03/2015 - 18:00 - 20:00

Contact Information:

Any enquiries please email Chris Dack at  or call
07877 011132 or email Madeleine Tremblett at


BPS South West of England Branch

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